The DTC seeding playbook for Indian brands

Why seeding beats paid for launch weeks

Barter (product-only) campaigns average 62% acceptance in India when the offer is clear, the product is desirable, and the brief is tight. That's 4× the acceptance rate of cold paid outreach.

The 5-step playbook

1. Shortlist 300 creators using CreatorPlex's marketplace filtered by city + tier + niche.
2. Rank them by engagement rate (min 4%) and audience overlap.
3. Personalise the outreach — reference their recent post.
4. Ship the product within 3 business days (see our Shipping Policy).
5. Ask for a Reel + Story + 1 permission for whitelisting.

Delhi micro-influencer campaign math

With 100 seeded creators × 32K avg followers × 6% ER × 1.4% CVR × ₹1,299 AOV, expected revenue = ₹3.5L on a ~₹1.2L product-cost outlay. That's a 2.9× ROAS on retail — before whitelisting.