Model expected reach, engagements, orders and ROAS in Indian rupees for a creator campaign in Delhi, Mumbai, Bangalore or anywhere in India. Adjust the sliders — results update live.
The math is deceptively simple — the assumptions are what get brands into trouble. For an Indian DTC brand running a creator campaign in Delhi NCR, Mumbai or Bangalore, the ROI formula is:
reach = creators × avg_followers
engagements = reach × ER%
orders = engagements × CVR%
revenue (₹) = orders × AOV
ROAS = revenue / total_cost
Barter (product-only) campaigns typically produce 4× – 8× ROAS on retail because your only outflow is product COGS + our platform fee — most Indian DTC brands see barter working best for beauty, skincare, fashion and food where product experience is the story. Paid campaigns run 2× – 5× ROAS but let you brief harder and control creative direction more tightly. Blended barter + paid (hybrid) campaigns are the norm on CreatorPlex for brands scaling past ₹50L/month.
Multiply the number of creators by average followers to get total reach. Multiply reach by engagement rate to get engagements, engagements by conversion rate to get orders, and orders by average order value (AOV in ₹) to get attributed revenue. ROAS = revenue / total campaign cost.
For Indian DTC brands, a healthy ROAS on paid influencer campaigns is 3× – 5× within 30 days. Barter campaigns often show 8× – 15× ROAS because the only cost is product COGS + platform fee.
Micro influencers (10K–100K followers) in India typically drive 0.8% – 2.4% conversion on their engaged audience via unique discount codes. Beauty and food tend to be higher, tech and B2B tend to be lower.
Yes. For a pure barter campaign, set the "Cost per creator" field to the retail value of the product you seed (or ₹0 if you want to see gross revenue without product cost). ROAS will reflect gift-value efficiency.
Free plan includes 5 campaigns/month with real-time attribution baked in.