CP CreatorPlex
📘 Playbooks · 15 min read

Barter mastery — free 6-part guide

The full case study of how a Delhi skincare brand seeded 240 creators in 60 days on product cost alone.

Part 1 · Offer design

Make the barter offer feel worth ₹5,000 even if COGS is ₹800.

Part 2 · Creator sourcing

City + tier + niche + audience overlap filter → 500-creator shortlist.

Part 3 · The 4-sentence pitch

Hook · gift · ask · CTA.

Part 4 · Contract + rights

90-day paid usage on Reel + Story is the sweet spot.

Part 5 · Content review

AI review catches missing #ad + weak hook in <2 seconds.

Part 6 · Whitelisting

Turn top 20% of seeded creators into paid-ad creative.