Part 1 · Offer design
Make the barter offer feel worth ₹5,000 even if COGS is ₹800.
Part 2 · Creator sourcing
City + tier + niche + audience overlap filter → 500-creator shortlist.
Part 3 · The 4-sentence pitch
Hook · gift · ask · CTA.
Part 4 · Contract + rights
90-day paid usage on Reel + Story is the sweet spot.
Part 5 · Content review
AI review catches missing #ad + weak hook in <2 seconds.
Part 6 · Whitelisting
Turn top 20% of seeded creators into paid-ad creative.