Attribution 101 — tie every ₹ back to the creator

Every creator gets 3 handles

1. A unique discount code (e.g. RIYA10)
2. A UTM-tagged referral link synced from your Shopify store
3. A short.link so the tracking survives copy-paste to Reels captions

Rolling up assisted conversions

CreatorPlex's multi-touch attribution assigns full credit to the last-touch code + 30% assist credit to any earlier touch. Set the attribution window (7–30 days) in Admin → Settings.